Love this book. It answers to all kinds of your pricing-related questions, such as “does ‘name your own price’ really works?” or “when should we enter the discount competition and when should we avoid it?” Compared to other pricing-related books that I have ever encountered, this one is definitely the most interesting to read.

A fantastic book! This is a dialogue between Japanese Chess master (called Shogi in Japan), Yoshiharu Habu, and a world-class brain scientist, Mogi Kenichiro. A quick read, though there are lots of findings and interesting insights. Totally recommended (but unfortunately only in Japanese).